20 March 2014

Showing the same passion for equipment and innovation as Bell Equipment founder, Irvine Bell, his two grandsons, Justin and Ashley Bell, have developed and produced a range of timber grapples, branded Matriarch, which are enjoying wide acceptance from the market. Matriarch grapples are now being offered by Bell as an option on its range of Loggers.

(L-R) Ashley and Justin Bell of Matriarch Equipment with Tim Beningfield of Bell Equipment.

Matriarch grapples have been designed with the important attributes of simplicity, functionality and durability in design and will in future be manufactured in Bell Equipment's world class manufacturing facility in Richards Bay.

"Matriarch's compatible design philosophy combined with Bell Equipment's manufacturing capability is a winning formula," commented Bell Equipment Product Marketing Manager: Sugar, Forestry and Agriculture, Tim Beningfield.

"This agreement is a win-win for all parties. Our customers benefit from a modernised design with important features and we are able to add to our offering a superior product that has been designed with the customer's input direct to the design engineers," said Tim.